~ A Brief History ~

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I remember it like It was yesterday. It was late Jan, the summer of 2010, the Port Fairy sun was cooled by the sea air. We had been in and out of phone reception all day, and by the time we’d surfaced from the beach and come back to the car, salty hair and dry lips, we noticed 3 missed calls on our phone. It was the real estate agent.
We had been approved. We were opening a shop.

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2 years before this moment, living in the smallest little cottage with a sage green wooden door. We were told we had to move. They were knocking it down to build town houses. The apple tree in the backyard was nearly as big as the house. We had been selling our one of a kind dresses and bags at local markets, so we thought we’d bring the market to us. So before the house was demolished, we threw the first official Frank & Dollys party. We painted the walls. Put hooks in every spare spot, and adorned the house with all our hand stitched cards, table cloth dresses and vintage fabric bags. Inviting all our friends, and their friends, and the people passing by. We drank Champagne, sold our wares and made the most of the moment.

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Come forward now to October 2016. Another moment in time, where Frank & Dollys took a leap. 25 women, all dressed in our Horizons Of Gold Collection. The most cohesive collection we had ever created. A film crew, a hair and makeup artist, assistants, racks of clothing, and the buzz of something truly magical. A feast that we will never forget. A collection that marked change. A moment that saw creative community come alive.

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And here we are now, with so many stories to tell. Of very very small beginnings. Of a desire to simply offer something truly creative and unique.. pieces with soul. With 3 children by our side, an stunning boutique in Garden St, a whole lot travel in our wings and writing the first blog entry, on our increble new website. That over time will be filled with stories. Stories of the past, that will hopefully inspire. Stories of present time, full of colour and musings. And stories of times to come, adventures that will unfold. Here’s to all that, and more.

Log Joel and Rach

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