Our Story


Creativity has always burst at the seams of couple Joel and Rachel Cooper. Within their designs, music, travels and family, Joel and Rachel have developed a lifstyle shaped around happiness, wild adventures and creating pieces with soul.

Frank & Dolly’s was established in 2005,  as a boutique design label. Mother and Daughters Jane, Rachel and Sarah drew upon their generational history of dress making and fabric design, handcrafting pieces that told stories, that were one of a kind and that communicated the universal language of handmade.

Five years on Joel & Rachel birthed the first Frank & Dolly’s Retail design store. This space embodied everything their creations held true and quickly became a creative hub for those seeking hand crafted beauty, community, treasures and a breath of fresh air in the retail experience. People became interested in Joel and Rachel’s story and products, their travels around far away cities, their treasure hunting for rare fabrics and creative souls, and their approach to having a young family and a thriving business.

With the success of the Label & Store, Frank & Dolly’s grew to a new space, located on the leafy Garden Street in East Geelong and a thriving online store.  As the light floods through the windows on to the racks of garments, foreign music fills the air, hand-painted and embroidered dresses adorn the walls, and plants hang from every place possible, there is no surprise people from all over the country flock to this stunning warmly curated space.

Priding on the fact that every piece has a story and every garment is ethically made,  Frank & Dolly’s continues to evolve as Joel and Rachel Cooper continue to provide inspiring and magical collections, giving us all an insight into their life of Bohemian colour and adventure. With three children by their side, travel in their blood and fabric in their hands, the Coopers continue to create timeless collections inspired from all over the world.

2018 has seen the development of a new chapter for Frank & Dollys, with the Label moving purely online and stocked around Australia through their beautiful stockists! In doing this, Joel and Rachel will taking their little family and Label on an around the world Adventure.. travelling for 12 months around the globe and exploring & designing as they go.

It’s about living beautifully and filling our precious days with design, truth, family, travel, art, music, inspiration and justice.

And finally, the name… Frank & Dolly’s is named after Rachel’s Nanna and Popa.  Dolly was a seamstress and fell in love after meeting Frank when making shirts in the war.  Dolly taught Jane, who then taught Rachel, everything about sewing, creating, being resourceful, all whilst running a family and having a cheeky sense of humour.

Frank, Dolly and Rachel’s sister & co-founder Sarah never got to see Frank & Dolly’s in the bricks and mortar form, but we know they have been a part of every step, big and small.

Design, truth, family, travel ,art, music, inspiration & justice