Their unconventional approach to business and the industry at large quickly grew a strong community based around authenticity and the unique woman. They believe that everyone that touches a Frank and Dollys garment should be empowered in some way from their beautiful and inspiring customers to small, independent fabric makers and dyers.
Since launching, Frank & Dollys has had strong and successful partnerships with Peppermint Magazine, Frankie, Lunch Lady, MYOB and Collective Hub. The Brand was won the praises of Mamamia Podcast, Channel 7, Sydney Herald, The Age, GT Magazine, Australian Financial Review and has been represented by the likes of Celeste Barber, Yael Stone, Kate Richie, Missy Higgins, Clare Bowditch, Ella Hooper and Jane Harber.
2020 saw Frank & Dollys selected by the Australian Fashion Council as on of their esteemed Curated Brands, elevating and supporting the label through showcases at Australia’s leading Fashion Festivals along with an intense and strategic one-on-one mentor program with Australia’s Peter Naughton for the 12 months.
The Coopers often get asked, ‘How on earth do you run a fashion label, a family unit and maintain a healthy marriage?’ and for them, the answer is easy ‘When you do what you love and don’t compromise your vision then everything is possible!’