Our Story

Our Story

Frank & Dollys run a vibrant and transparent fashion story. Inspired to be change-makers in a world of fast fashion, founders Joel and Rachel Cooper wanted to forge their own path and create a positive impact in the fashion industry.

This is embodied in the brands vision of


“empowerment through a conscious and colourful fashion experience.”


Since birthing the Label the Coopers have travelled around the world to know every maker involved in the manufacturing process. They have pursued the path less travelled, seeking out small scale, independent and family run workshops where, like themselves, thrive off the universal language of design and genuine craftsmanship. Joel and Rachel have personally sat, worked and created alongside these makers in their studios and workshops, all with their 3 children (Poppy, Wren and Oak) in tow.

Based in the Byron Hinterland, Frank & Dollys launched their first official Collection in 2016 and instantly made their stamp in the landscape of Ethically crafted fashion in Australia with their bold prints, timeless styles and story telling approach to fashion and the hands that make it.

Their unconventional approach to business and the industry at large quickly grew a strong community based around authenticity and the unique woman. They believe that everyone that touches a Frank and Dollys garment should be empowered in some way from their beautiful and inspiring customers to small, independent fabric makers and dyers.

The Coopers often get asked, ‘How on earth do you run a fashion label, a family unit and maintain a healthy marriage?’ and for them, the answer is easy ‘When you do what you love and don’t compromise your vision then everything is possible!’

Design, truth, family, travel ,art, music, inspiration & justice