Frank And Dollys Founders Joel and Rachel Cooper are focused on creating exceptional garments that embody strong ethics, bold creativity, are environmentally conscious and bring joy to every hand that touches them Always has, always will. This is represented in the brands vision of empowerment through a conscious and colourful fashion experience.
Since birthing the Label the Coopers have travelled around the world to know every maker involved in the manufacturing process. They have pursued the path less travelled, seeking out small scale, independent and family run workshops where, like themselves, thrive off the universal language of design and genuine craftsmanship.
Joel and Rachel have personally sat, worked and created alongside these makers in their studios and workshops, all with their 3 children (Poppy, Wren and Oak) in tow. Based in the Byron Hinterland, Frank & Dollys launched their first official Collection in 2016 and instantly made their stamp in the landscape of Ethically crafted fashion in Australia with their bold prints, timeless styles and story telling approach to fashion and the hands that make it. Their unconventional approach to business and the industry at large quickly grew a strong community.
They believe that everyone that touches a Frank and Dollys garment should be empowered in some way from their beautiful and inspiring customers to small, independent fabric makers and dyers. Joel and Rachel really are the dream team, with Rachel designing each and every garment and fabric, and Joel doing all the campaigning, including the Photography for every shoot! Since launching, Frank and Dollys has had strong and successful partnerships with Vogue, Peppermint Magazine, Frankie, Lunch Lady, MYOB and Collective Hub. The Brand was won the praises of Mamamia Podcast, Channel 7, Sydney Herald, The Age, GT Magazine, Australian Financial Review and has been represented by the likes of Celeste Barber, Yael Stone, Kate Richie, Missy Higgins, Clare Bowditch, Ella Hooper and Jane Harber. 2020 saw Frank & Dollys selected by the Australian Fashion Council as on of their esteemed Curated Brands, elevating and supporting the label through showcases at Australias leading Fashion Festivals along with an intense and strategic one-on-one mentor program with Australias Peter Naughton for the 12 months.
The Coopers often get asked, How on earth do you run a fashion label, a family unit and maintain a healthy marriage? and for them, the answer is easy When you do what you love and dont compromise your vision then everything is possible!